Julian Dye, Product Designer

Crash Override setup dashboard showing completed CI/CD, source-control, and cloud-infrastructure steps, with workflow-tracking expansion in progress.

Reducing setup friction and time-to-value.

Redesigned onboarding so prospects could get started independently, see their own data and experience the product’s value before completing the wider setup.

Simpplr.

Employee Recognition

Helping organisations run meaningful recognition at scale.

Led the end-to-end design of Simpplr Employee Recognition, which generated $1.1m in first-year revenue and reached a 20% attach rate.

Simpplr.

Rewards

Making rewards feel meaningful, manageable, and fair.

Led the end-to-end design of Simpplr Rewards, from programme setup and budgeting to employee gifting and redemption. Contributing $1m ARR in its first year.

Crash Override.

AI-assisted prototyping

Accelerating the path from design intent to evidence.

Built a working React prototype to test new interactions and features – including onboarding, configurable listings and agent chat – in a realistic product environment.

Crash Override.

Build observability

From commit to production: making the software delivery lifecycle visible.

Connected source changes, builds and deployments in an explorable view, so teams could trace a running service back to the code that produced it.

Julian Dye. Senior Product Designer.

Reducing setup friction and time-to-value.

Helping organisations run meaningful recognition at scale.

Making rewards feel meaningful, manageable, and fair.

Accelerating the path from design intent to evidence.

From commit to production: making the software delivery lifecycle visible.