About me.

I’m a senior product designer who enjoys turning complex problems into products that feel clear, intuitive and purposeful.

A photo of myself taken while walking a tree-lined woodland path in the South Downs

Much of my recent work has been in technically complex, data-rich products, where the challenge isn’t simply designing an interface — it’s understanding unfamiliar domains, making sense of interconnected systems and finding ways to present that complexity without passing it on to the user.

At Crash Override, I was the sole product designer, owning the end-to-end UX and UI of a new cybersecurity product as it grew in scope and capability. I designed major areas of the platform including build intelligence, catalog management, campaigns and scorecards, deashboards, onboarding and integrations. Before that, at Simpplr, I worked on employee experience products including Recognition and Employee Newsletter, helping take new capabilities from early concepts through to launched, revenue-generating products.

I work across the full product design process, from shaping ambiguous problems with product and engineering through research, interaction and visual design, prototyping and implementation. I work closely with engineers and increasingly use AI-assisted development to build functional prototypes and contribute UI and feature improvements directly to production code.

Experience.

Crash Override.

Senior Product Designer.

Nov 2024 — Sep 2026

Simpplr.

Senior Product Designer.

Jun 2022 — Nov 2024

Flipside Group.

Senior Digital Designer.

Apr 2021 — May 2022

Freelance.

Product & Digital Designer.

Sep 2020 — Apr 2021

Leap Chichester.

Senior Digital Designer.

Nov 2013 — Aug 2020

John Wiley & Sons.

Designer.

Jul 2005 — Oct 2013
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